I’ve always had a creative eye and a passion for bringing ideas to life. Whether it was experimenting with visuals, crafting stories, or exploring different forms of expression, creativity has always been at the heart of everything I do. From a young age, I found myself naturally drawn to projects that let me think outside the box and create something meaningful. Over the years, that passion has shaped the work I’ve done and continues to inspire the direction I’m headed in.

Digital Artworks & Social Media Campaigns

Starting off with digital artworks I created during my Digital Communication Management degree, this section features a selection of social media posts designed for various campaign projects. These works reflect my skills in visual storytelling, layout design, and branding, using tools like Adobe Photoshop, InDesign, and Illustrator. Each piece showcases my ability to create cohesive and compelling visuals that align with campaign goals and brand identity.

Social Media Posts for York United FC

Description : Designed two campaign-driven social media posts for York United FC, reflecting the club’s branding and energy. Created as part of a proposed campaign, with potential use on their official channels.

Social Media Posts for Jess Jones Recreation Therapy

Community engagement and Campaign Plan for Northwest London Resource Centre

Description : I put together a campaign plan for NWLRC to help more people—especially the youth, know about the amazing work they’re doing. I worked on a human impact story blog, and a video for Annie Gasca, who works there and has made such a big impact. Her story really showed how real and powerful the centre’s work is. The whole point of the campaign was to make NWLRC more visible, get their message out there, and help them reach more people who might need support or want to get involved. It was about using storytelling to build awareness and bring the community closer.

London’s best and worst : A Blog for new comers

Description : A blog written for newcomers highlighting the best and worst aspects of living in London. The content included practical insights, personal experiences, and honest reflections on life in the city. It aimed to provide useful information to help individuals adjust to their new environment and navigate both the opportunities and challenges of settling in London.

Social Media Posts for Netflix

Social Awareness Ad

Joe Fresh AD Campaign

Description : Developed and executed a campaign ad concept for Joe Fresh, focusing on visual storytelling, brand alignment, and audience engagement. The assignment involved creating the project scope, and skills demonstrated include content planning and campaign strategy.

Project Scope and Project Plan for Joe Fresh Campaign AD

WhatsApp Commercial

Jazz Night and Annual Gala poster

Volunteering invite for London Horticulture Society

Creative Typography

Creative Ad Posters

Digital Ad for Rogers

Brand Portfolio for self made brand Chic Beauty

Description : Chic Beauty is a self-curated K-beauty skincare brand that I developed from concept to creation. I designed the brand’s logo and visual identity to reflect a minimal, fresh aesthetic that aligns with the clean, gentle nature of K-beauty. From product packaging to ad mockups, every detail was crafted to embody softness, simplicity, and skincare confidence.